# Frenti > Frenti is an AI-native automation and development studio based in San Diego and São Paulo. Founded in 2023, Frenti LLC helps businesses design, build, and ship intelligent digital products using generative AI, enterprise architecture, and modern web development. Small senior team led by founder Peter Dirickson (25+ years enterprise engineering). Pricing: project-based, retainer, or hourly. --- # About Frenti Frenti is an AI-native automation and development studio based in San Diego, California and São Paulo, Brazil. We help businesses design, build, and ship intelligent digital products — faster than traditional agencies, smarter than off-the-shelf tools, and with the kind of craft that only comes from engineers who actually care about what they put into the world. We sit at the intersection of generative AI, enterprise architecture, and modern web development — and we've made it our mission to collapse the gap between idea and execution. The name Frenti comes from the Portuguese word "frente" — meaning forward, ahead, in front. It's how we think, how we build, and where we believe technology should take your business. We bring the strategic depth of an enterprise consultancy, the speed of an AI-native workflow, and the craft of a boutique studio. That combination is rare. We intend to keep it that way. ## Company Details - **Legal Name:** Frenti LLC - **Website:** https://www.frenti.com - **Founded:** 2023 - **Locations:** San Diego, California · São Paulo, Brazil - **Area Served:** Worldwide - **Company Size:** Small, senior team - **Contact:** https://www.frenti.com/contact ## Founder **Peter Dirickson** — 25+ years of enterprise software engineering, from Fortune 500 architecture to AI-native product development. Staff Software Engineer and Enterprise Architect with deep experience in healthcare technology, enterprise systems, and AI. Peter founded Frenti to bridge the gap between what AI makes possible and what businesses actually need — real products, shipped fast, built to last. Based in San Diego, available everywhere. ## Our Approach - **Conversation Over Specification:** The best products come from real dialogue, not 80-page requirements documents. We work iteratively, collaboratively, and transparently — shipping early, learning fast, and refining constantly. - **AI-First, Human-Centered:** Every solution starts with a simple question: how can AI make this better, faster, or smarter? But we never lose sight of the human on the other end. Technology should feel effortless. - **Days, Not Months:** Our average delivery timeline is measured in days, not quarters. ## Who We Work With We partner with growth-stage startups, mid-market companies, and enterprise teams who are ready to move fast and build intelligently. Our clients are tired of slow delivery cycles, see AI as an opportunity rather than a threat, and value craftsmanship over volume. --- # Frenti Services Frenti offers six core service areas. Pricing is flexible: project-based, retainer, or hourly. Contact us for a quote at https://www.frenti.com/contact. ## Generative AI Systems RAG pipelines, fine-tuned LLMs, LoRA adapters, and agentic workflows. We engineer generative AI into production systems that run at scale and move businesses forward. We don't demo generative AI — we build it into systems that actually run, actually scale, and actually move your business forward. **Example project:** AskBahia — Conversational Travel AI ## Consulting & MVP Development Strategic roadmaps and working prototypes, delivered in days. Two decades of architecture thinking combined with an AI-native toolkit that ships fast. Whether you need a strategic roadmap or a working prototype by next Friday — we're the team that makes it real. **Example project:** Pico — Community Platform MVP ## Intelligent Automation Automation systems that connect tools, eliminate manual processes, and reclaim hours lost to tasks machines should handle. Intelligent document processing, content generation, AI-powered workflows, invoice parsing, email drafting, and data enrichment. **Example project:** Bela — AI Production Workflow ## Creative Studio Cinematic real estate walkthroughs, brand films, and product storytelling. Studio-grade visual content produced using generative AI tools — from architectural fly-throughs to lifestyle campaigns — at a fraction of the cost and ten times the speed. **Example project:** Lakehouse — AI-Generated Virtual Tour ## Modern Web & Product Engineering Full-stack applications with intelligence at the core, not bolted on. Next.js, React, cloud-native architecture — designed to evolve, built to perform, shipped faster than you thought possible. Custom web applications, customer portals, admin dashboards, and e-commerce. **Example project:** FluxPower — Real-Time Energy Dashboard ## Workshops & Enablement Hands-on sessions and custom playbooks that teach teams to prompt, build, and ship with AI — turning curiosity into capability. Your team is sitting on 10x productivity and doesn't know it yet. ## Technology Stack - **Frontend:** Next.js, React, TypeScript, Tailwind CSS - **Backend:** Node.js, Python, cloud-native architecture - **AI/ML:** LLMs, RAG pipelines, fine-tuning, LoRA adapters, agentic workflows - **Databases:** PostgreSQL (Supabase), streaming data pipelines - **Visualization:** D3.js, real-time dashboards - **Infrastructure:** Vercel, cloud-native, CI/CD - **Integrations:** Salesforce, Epic EHR, HubSpot, custom APIs, CRM/ERP sync, webhooks --- # Frenti Portfolio Selected projects across AI, generative media, and creative technology. ## AskBahia — Conversational Travel AI A conversational travel planning platform for Brazil's Bahia Coast. An AI chat interface guides travelers through discovering destinations, boutique properties, and curated experiences — personalizing luxury trip itineraries based on preferences, dates, and guest count. - **Category:** Conversational AI & Travel - **Technologies:** Conversational AI, Travel Tech, Personalization, Next.js - **Status:** Coming Soon ## Pico — Community Platform MVP A community-first platform where users create, curate, and surface content together. Members contribute articles, discussions, and resources ranked by peer engagement rather than algorithms — giving niche communities full ownership of their knowledge base. - **Category:** Social & Community - **Technologies:** Community, UGC Platform, Next.js, Real-Time - **Status:** Beta ## Bela — AI Production Workflow An end-to-end node-based workflow engine for seasonal fashion collections. Designers drag-and-drop mood boards, fabric swatches, and trend data into an AI pipeline that generates colorways, predicts sell-through, and auto-routes to suppliers — reducing concept-to-sample from 8 weeks to 12 days. - **Category:** Intelligent Automation - **Technologies:** Node Editor, Generative AI, Workflow Automation, Fashion Tech ## Lakehouse — AI-Generated Virtual Tour A cinematic AI-generated virtual tour for luxury real estate. Studio-grade 4K walkthrough produced using generative AI tools, showcasing how AI can transform property marketing with immersive visual experiences. - **Category:** Creative Studio / Real Estate ## FluxPower — Real-Time Energy Dashboard A real-time analytics dashboard that visualizes energy consumption, grid load, and renewable output across a distributed network. Built with Next.js and streaming data pipelines, the platform replaced three legacy tools and cut incident response time by 60%. - **Category:** Modern Web & Product Engineering - **Technologies:** Next.js, Streaming Data, D3.js, Cloud-Native --- # Contact Frenti For inquiries about AI consulting, generative AI projects, automation, or creative technology solutions, visit https://www.frenti.com/contact. We typically respond within 24 hours. ## Inquiry Types - Generative AI / LLMs - Consulting & MVP - Intelligent Automation - Creative Studio - Web & Product Engineering - Workshops & Training ## AI Solutions Architect Try our interactive AI Solutions Architect at https://www.frenti.com/architect. Describe your business challenge and receive a custom solution design — complete with architecture diagrams, tech recommendations, and a project timeline — in real-time. ## Social Links - **LinkedIn:** https://www.linkedin.com/company/frenti/ - **Instagram:** https://www.instagram.com/frentiai - **X (Twitter):** https://x.com/frenti - **Vimeo:** https://www.vimeo.com/frenti - **GitHub:** https://github.com/frenti ## Key Links - Homepage: https://www.frenti.com - About: https://www.frenti.com/about - Portfolio: https://www.frenti.com/portfolio - Blog: https://www.frenti.com/blog - Contact: https://www.frenti.com/contact - AI Architect: https://www.frenti.com/architect - RSS Feed: https://www.frenti.com/feed.xml